Most “Personal Finance” apps just show you dashboards.
We think that’s lazy.
Sorted gets it done.
and many more…
No spam. No app to download yet.
Just a conversation when we’re ready.
You know the one. It asks: "Am I actually managing my money right?" We built Sorted because that question deserves a real answer.
Most people between 25 and 45 are quietly managing six financial things at once. A SIP here, an FD there, EPF somewhere, insurance maybe, credit card definitely, ITR annually and reluctantly. No one is helping you connect the dots.
You know the feeling. ITR pending since March. Insurance renewed or not? PF stuck from an old job. These things sit in the back of your head and don't go away. Not because you don't care. But because life is already full.
"A slow background anxiety. Shows up at midnight when you're doom-scrolling. That feeling of probably not doing enough with your money."
The people most stressed about money are usually the ones earning reasonably well. They just don't have anyone to help them actually do something about it.
Nobody asked for better charts. Nobody wanted more notifications. What people actually want is someone who knows their situation, remembers what they said last time, and just takes care of things without being reminded again and again.
Think of that one uncle or family friend who knew finance and just told you what to do. No jargon. No judgment. Just sorted. That's what we're building. For everyone.
Technology has finally caught up. It's now possible to build something that actually understands you and does the work. Not just shows you more information.
Every financial product you need already exists in India. What's been missing is someone who ties it all together, remembers what matters to you, and handles the things you keep putting off.
We've all had that moment. Staring at a financial decision, wishing we had someone to call. Someone who'd tell it to us straight, remember last year's conversation, and actually help us do something about it.
That person shouldn't be a privilege. India deserves better than what currently exists.
If any of this sounds familiar, we'd love you to be part of what we're building.